[EFFICIENT HARDWARE + INFRASTRUCTURE DESIGN TRACK]: Optimising Hardware in a Software and Model Driven World | Kisaco Research
Session Topics: 
Hardware
Software
Systems
Infrastructure
Speaker(s): 
Moderator

Author:

Karl Freund

Founder & Principal Analyst
Cambrian AI Research

Karl Freund is the founder and principal analyst of Cambrian AI Research. Prior to this, he was Moor Insights & Strategy’s consulting lead for HPC and Deep Learning. His recent experiences as the VP of Marketing at AMD and Calxeda, as well as his previous positions at Cray and IBM, positions him as a leading industry expert in these rapidly evolving industries. Karl works with investment and technology customers to help them understand the emerging Deep Learning opportunity in data centers, from competitive landscape to ecosystem to strategy.

 

Karl has worked directly with datacenter end users, OEMs, ODMs and the industry ecosystem, enabling him to help his clients define the appropriate business, product, and go-to-market strategies. He is also recognized expert on the subject of low-power servers and the emergence of ARM in the datacenter and has been a featured speaker at scores of investment and industry conferences on this topic.

Accomplishments during his career include:

  • Led the revived HPC initiative at AMD, targeting APUs at deep learning and other HPC workloads
  • Created an industry-wide thought leadership position for Calxeda in the ARM Server market
  • Helped forge the early relationship between HP and Calxeda leading to the surprise announcement of HP Moonshot with Calxeda in 2011
  • Built the IBM Power Server brand from 14% market share to over 50% share
  • Integrated the Tivoli brand into the IBM company’s branding and marketing organization
  • Co-Led the integration of HP and Apollo Marketing after the Boston-based desktop company’s acquisition

 

Karl’s background includes RISC and Mainframe servers, as well as HPC (Supercomputing). He has extensive experience as a global marketing executive at IBM where he was VP Marketing (2000-2010), Cray where he was VP Marketing (1995-1998), and HP where he was a Division Marketing Manager (1979-1995).

 

Karl Freund

Founder & Principal Analyst
Cambrian AI Research

Karl Freund is the founder and principal analyst of Cambrian AI Research. Prior to this, he was Moor Insights & Strategy’s consulting lead for HPC and Deep Learning. His recent experiences as the VP of Marketing at AMD and Calxeda, as well as his previous positions at Cray and IBM, positions him as a leading industry expert in these rapidly evolving industries. Karl works with investment and technology customers to help them understand the emerging Deep Learning opportunity in data centers, from competitive landscape to ecosystem to strategy.

 

Karl has worked directly with datacenter end users, OEMs, ODMs and the industry ecosystem, enabling him to help his clients define the appropriate business, product, and go-to-market strategies. He is also recognized expert on the subject of low-power servers and the emergence of ARM in the datacenter and has been a featured speaker at scores of investment and industry conferences on this topic.

Accomplishments during his career include:

  • Led the revived HPC initiative at AMD, targeting APUs at deep learning and other HPC workloads
  • Created an industry-wide thought leadership position for Calxeda in the ARM Server market
  • Helped forge the early relationship between HP and Calxeda leading to the surprise announcement of HP Moonshot with Calxeda in 2011
  • Built the IBM Power Server brand from 14% market share to over 50% share
  • Integrated the Tivoli brand into the IBM company’s branding and marketing organization
  • Co-Led the integration of HP and Apollo Marketing after the Boston-based desktop company’s acquisition

 

Karl’s background includes RISC and Mainframe servers, as well as HPC (Supercomputing). He has extensive experience as a global marketing executive at IBM where he was VP Marketing (2000-2010), Cray where he was VP Marketing (1995-1998), and HP where he was a Division Marketing Manager (1979-1995).

 

Author:

Paolo Faraboschi

Vice President and HPE Fellow; Director, AI Research Lab, HP Labs
HPE

Paolo Faraboschi leads research in the Systems Research Lab at HP Labs. His technical interests lie at the intersection of hardware and software and include low power servers and systems-on-a-chip, workload-optimized, highly-parallel and distributed systems, ILP and VLIW processor architectures, compilers, and embedded systems. Faraboschi’s current research focuses on next-generation data-centric systems. His work on system-level integration for low energy servers and scale-out architectures is a key element of the HP Moonshot System, HP’s new class of software-defined servers built to address the energy efficiency challenges of hyperscale datacenters.

 Previously, Faraboschi led HP Labs research in system-level modeling and simulation, an effort that resulted in the COTSon open-source simulation platform. He is also the founder of HP’s Barcelona Research Office, which pioneered research in contentprocessing systems.. Before that, Faraboschi was technical lead for the Custom-Fit Processors Project at HP Labs, Cambridge (MA), building highly-optimized, softwaredefined CPU cores. In that role, he was the principal architect of the instruction set architecture for the Lx/ST200 family of VLIW embedded processor cores (developed with STMicroelectronics) which have been used for over a decade in a variety of audio, video, and imaging consumer products, including HP's printers and scanners.

 A regular keynote speaker at conferences and industry events, Faraboschi is an IEEE Fellow for "contributions to embedded processor architecture & system-on-chip technology." An active member of the computer architecture community, he also serves regularly on IEEE program and organizational committees, was guest editor of the 2012 edition of IEEE Micro TopPicks, and is co-author (with Josh Fisher and Cliff Young) of the book, “Embedded Computing: a VLIW Approach to Architecture, Compilers and Tools.” A co-holder of 24 granted patents, several other patent applications, and co-author of over 65 scientific publications, Faraboschi received his M.S. and Ph.D. (Dottora)

Paolo Faraboschi

Vice President and HPE Fellow; Director, AI Research Lab, HP Labs
HPE

Paolo Faraboschi leads research in the Systems Research Lab at HP Labs. His technical interests lie at the intersection of hardware and software and include low power servers and systems-on-a-chip, workload-optimized, highly-parallel and distributed systems, ILP and VLIW processor architectures, compilers, and embedded systems. Faraboschi’s current research focuses on next-generation data-centric systems. His work on system-level integration for low energy servers and scale-out architectures is a key element of the HP Moonshot System, HP’s new class of software-defined servers built to address the energy efficiency challenges of hyperscale datacenters.

 Previously, Faraboschi led HP Labs research in system-level modeling and simulation, an effort that resulted in the COTSon open-source simulation platform. He is also the founder of HP’s Barcelona Research Office, which pioneered research in contentprocessing systems.. Before that, Faraboschi was technical lead for the Custom-Fit Processors Project at HP Labs, Cambridge (MA), building highly-optimized, softwaredefined CPU cores. In that role, he was the principal architect of the instruction set architecture for the Lx/ST200 family of VLIW embedded processor cores (developed with STMicroelectronics) which have been used for over a decade in a variety of audio, video, and imaging consumer products, including HP's printers and scanners.

 A regular keynote speaker at conferences and industry events, Faraboschi is an IEEE Fellow for "contributions to embedded processor architecture & system-on-chip technology." An active member of the computer architecture community, he also serves regularly on IEEE program and organizational committees, was guest editor of the 2012 edition of IEEE Micro TopPicks, and is co-author (with Josh Fisher and Cliff Young) of the book, “Embedded Computing: a VLIW Approach to Architecture, Compilers and Tools.” A co-holder of 24 granted patents, several other patent applications, and co-author of over 65 scientific publications, Faraboschi received his M.S. and Ph.D. (Dottora)

Author:

Albert Chen

Solutions Architect
Amphenol

Albert Chen

Solutions Architect
Amphenol

Author:

Syona Sarma

Head of Hardware Engineering
Cloudflare

Syona Sarma is the Senior Director, Head of Hardware Systems at Cloudflare, where she runs the engineering team that builds Cloudflare's infrastructure. Since joining Cloudflare in 2022, she leads the design of the next generation servers that is foundational to all of Cloudflare's services, including compute and storage. More recently, she spearheaded the introduction of specialized accelerators designs on the edge, which enabled launch of Cloudflare's inference-as-a-service product, and is integral to the rapidly expanding suite of AI product offerings. Before coming to Cloudflare, Syona was at Intel, where she started her career in CPU design, and held several different roles in hardware, product and business development in Cloud Computing. 

She holds a Masters in Electrical and Computer Engineering from University of Texas at Austin, and a business degree from University of Washington.

Syona Sarma

Head of Hardware Engineering
Cloudflare

Syona Sarma is the Senior Director, Head of Hardware Systems at Cloudflare, where she runs the engineering team that builds Cloudflare's infrastructure. Since joining Cloudflare in 2022, she leads the design of the next generation servers that is foundational to all of Cloudflare's services, including compute and storage. More recently, she spearheaded the introduction of specialized accelerators designs on the edge, which enabled launch of Cloudflare's inference-as-a-service product, and is integral to the rapidly expanding suite of AI product offerings. Before coming to Cloudflare, Syona was at Intel, where she started her career in CPU design, and held several different roles in hardware, product and business development in Cloud Computing. 

She holds a Masters in Electrical and Computer Engineering from University of Texas at Austin, and a business degree from University of Washington.

Author:

Nitza Basoco

Technology and Marketing Director
Teradyne

Nitza Basoco

Technology and Marketing Director
Teradyne